Deep Aircraft Maintenance & Aviation Experience
Created by a team with over 700 years of collective aviation and maintenance experience, TRAXXALL provides analyst-supported aircraft maintenance tracking and inventory management services to operators around the world.
Headquarters – TRAXXALL is headquartered in Montreal, Canada.
U.S. Office – Our U.S. offices are in Denver, Colorado, and Jacksonville, Florida.
International – Our sales offices in London, England, and Marseilles, France, serves Europe, the Middle East, and Africa. Our Philippines office in Manila serves our Asian clients.
Our experienced sales and support professionals are equipped to deliver top-tier service and support to business aviation clients in all regions and time zones.
Meet The Leadership Team
Scott HendersonChief Executive Officer
Prior to founding TRAXXALL, Scott spent 15 years in London, England where he was the COO & CFO of the Financial Times. Scott’s area of expertise is media, technology, and finance. In addition to TRAXXALL, Scott works with various investors and companies in the media and technology sectors.
Mark SteinbeckPresident
In addition to TRAXXALL’s President, Mark is a member of the NBAA Maintenance Committee. Mark joined Avtrak as one of its original four employees. At the time of Avtrak’s sale to CAMP Systems in 2012, he was head of North American sales. He was then hired by Mayo Aviation, a large Part 135 operator, as their Director of Sales. Mark joined TRAXXALL as VP of Sales & Marketing in 2014.
Aviv OhayonVice-President of Product Development
Leading a team of programmers, Aviv’s mandate is to drive the company’s system development effort by interacting with customers, OEMs and other interested parties to ensure that TRAXXALL stays at the forefront of system functionality, providing our customers with the most advanced maintenance tracking system in the industry. Aviv is also a multi-engine IFR rated pilot with a commercial license.
Vittorio ArmentiVice-President – Quality Control
A 25-year veteran of the aviation industry, Vittorio began in the Technical Publications Group of Bombardier’s Business Aircraft Division. In 1995, he assumed a leadership position with their in-house maintenance tracking service (CiMMS). Upon divestiture of CiMMS to CAMP Systems in 2004, he became Manager of CAMP’s Montreal Office. His last position before joining TRAXXALL was as a Manager with Bombardier’s Smart Services Group.
Roy GiocondaVice-President – Customer Success
An industry veteran and proven leader with an exceptional knowledge of maintenance tracking, Roy’s mandate is to ensure that TRAXXALL’s customers derive maximum value from its system and service. Roy’s ultimate objective is to guarantee that TRAXXALL delivers a flawless customer experience and that existing customers recommend it to fellow aircraft operators. Prior to joining TRAXXALL, Roy served as Director of Service Quality Assurance at CAMP Systems. He also acted as Director of Maintenance at Guardian Jet and Jet Logistics, and Director of Quality at FlightWorks.
Rich AnzaloneVice-President – Customer Experience
Rich’s mandate is to work with TRAXXALL’s customers to better understand their needs and preferences, while ensuring that they derive maximum value from TRAXXALL’s products and services. Rich also provide sales, operations and product development guidance to TRAXXALL as the company continues to grow and serve more customers. Rich joined TRAXXALL after a 34-year career at CAMP Systems International. Most recently, he was Vice President, Customer Support and Sales. Previously, Rich was Director of Operations.
Marcus FinleyVice-President – Sales
Marcus began his career in aviation career as Sales Director for Bruce Jenner Aviation. He joined Avtrak in 2011 as Regional Sales Director. Following CAMP’s purchase of Avtrak, Marcus served as Sales Manager for a part 145 repair station. Marcus joined TRAXXALL as Director of Sales, Southwest, a territory he continues to serve. He was promoted to Vice-President of Sales in 2017.
Paul DidykChief Information Officer
Paul has worked for 22 years across a range of technical roles from Chief Technology Officer to his most recent role as Chief Information Security Officer at Mitsubishi Fund Services, one of the largest fund administrators in the world. Paul joined TRAXXALL in 2018.
Jeff DoughertyDirector of Operations
Jeff began his career in the US Navy and has amassed over 30 years of experience in the aviation maintenance, production, manufacturing, and software application development industries. In 2008 he joined the Aviation Maintenance Tracking Software industry. Since that time, Jeff has held positions in two Aviation Maintenance Tracking Software companies, SkyBOOKS and Information Systems of Florida.
Jordan DuVallCore & Publications Manager
Jordan started his aviation career as a Maintenance Technician/Administrator with a Part 135 operator. From there he moved up through the ranks to Director of Maintenance where he managed a diverse fleet of over fifteen fixed wing aircraft including Learjets, Hawkers, King Airs, Citations, and others. This experience allows him to closely relate to operators knowing what challenges they face on a day to day basis.
Jim CookInventory Program Manager
Jim began his 28-year career in the US Navy as an avionics technician. His reputation as a meticulous maintenance manager eventually earned him a commission in charge of managing maintenance and logistical support processes. After the Navy, he accepted a position as a Logistics Service Representative with Sikorsky Aerospace Services. Jim began his career in Aviation Maintenance Tracking Software as a Business Systems Analyst with SkyBOOKS.
Nicole GrahamSales Director, Rotorcraft
Nicole has more than ten years of business aviation experience. She started with SkyBOOKs in 2007, rising to Manager for Regional Sales and eventually to Sales and Customer Service Manager. Nicole joined TRAXXALL’s Jacksonville office from SkyBOOKs and serves as Regional Sales Director for the Southeast US.
Sam PoulosRegional Sales Director (Southeast US)
Prior to joining TRAXXALL, Sam worked as the National Business Development Director for Jet Parts Inc., and as Materials Manager for Boca Aircraft Maintenance where he worked closely with Directors of Maintenance on procuring and tracking their MRO’s parts needs. In addition to being a pilot, Sam’s fifteen years in aviation has included extensive experience on the maintenance side of the business.
Blair HendersonRegional Sales Director (EMEA)
Prior to joining TRAXXALL as Regional Sales Director, EMEA, Blair worked in the technology and financial services sectors. Blair is a FAA certified multi-engine commercial pilot, type rated on the Eclipse EA 500 jet. He is based in London, England. He speaks English, French and Spanish.
Scott HendersonChief Executive Officer
Prior to founding TRAXXALL, Scott spent 15 years in London, England where he was the COO & CFO of the Financial Times. Scott’s area of expertise is media, technology, and finance. In addition to TRAXXALL, Scott works with various investors and companies in the media and technology sectors.
Mark SteinbeckPresident
In addition to TRAXXALL’s President, Mark is a member of the NBAA Maintenance Committee. Mark joined Avtrak as one of its original four employees. At the time of Avtrak’s sale to CAMP Systems in 2012, he was head of North American sales. He was then hired by Mayo Aviation, a large Part 135 operator, as their Director of Sales. Mark joined TRAXXALL as VP of Sales & Marketing in 2014.
Aviv OhayonVice-President of Product Development
Leading a team of programmers, Aviv’s mandate is to drive the company’s system development effort by interacting with customers, OEMs and other interested parties to ensure that TRAXXALL stays at the forefront of system functionality, providing our customers with the most advanced maintenance tracking system in the industry. Aviv is also a multi-engine IFR rated pilot with a commercial license.
Vittorio ArmentiVice-President – Quality Control
A 25-year veteran of the aviation industry, Vittorio began in the Technical Publications Group of Bombardier’s Business Aircraft Division. In 1995, he assumed a leadership position with their in-house maintenance tracking service (CiMMS). Upon divestiture of CiMMS to CAMP Systems in 2004, he became Manager of CAMP’s Montreal Office. His last position before joining TRAXXALL was as a Manager with Bombardier’s Smart Services Group.
Roy GiocondaVice-President – Customer Success
An industry veteran and proven leader with an exceptional knowledge of maintenance tracking, Roy’s mandate is to ensure that TRAXXALL’s customers derive maximum value from its system and service. Roy’s ultimate objective is to guarantee that TRAXXALL delivers a flawless customer experience and that existing customers recommend it to fellow aircraft operators. Prior to joining TRAXXALL, Roy served as Director of Service Quality Assurance at CAMP Systems. He also acted as Director of Maintenance at Guardian Jet and Jet Logistics, and Director of Quality at FlightWorks.
Rich AnzaloneVice-President – Customer Experience
Rich’s mandate is to work with TRAXXALL’s customers to better understand their needs and preferences, while ensuring that they derive maximum value from TRAXXALL’s products and services. Rich also provide sales, operations and product development guidance to TRAXXALL as the company continues to grow and serve more customers. Rich joined TRAXXALL after a 34-year career at CAMP Systems International. Most recently, he was Vice President, Customer Support and Sales. Previously, Rich was Director of Operations.
Marcus FinleyVice-President – Sales
Marcus began his career in aviation career as Sales Director for Bruce Jenner Aviation. He joined Avtrak in 2011 as Regional Sales Director. Following CAMP’s purchase of Avtrak, Marcus served as Sales Manager for a part 145 repair station. Marcus joined TRAXXALL as Director of Sales, Southwest, a territory he continues to serve. He was promoted to Vice-President of Sales in 2017.
Paul DidykChief Information Officer
Paul has worked for 22 years across a range of technical roles from Chief Technology Officer to his most recent role as Chief Information Security Officer at Mitsubishi Fund Services, one of the largest fund administrators in the world. Paul joined TRAXXALL in 2018.
Jeff DoughertyDirector of Operations
Jeff began his career in the US Navy and has amassed over 30 years of experience in the aviation maintenance, production, manufacturing, and software application development industries. In 2008 he joined the Aviation Maintenance Tracking Software industry. Since that time, Jeff has held positions in two Aviation Maintenance Tracking Software companies, SkyBOOKS and Information Systems of Florida.
Jordan DuVallCore & Publications Manager
Jordan started his aviation career as a Maintenance Technician/Administrator with a Part 135 operator. From there he moved up through the ranks to Director of Maintenance where he managed a diverse fleet of over fifteen fixed wing aircraft including Learjets, Hawkers, King Airs, Citations, and others. This experience allows him to closely relate to operators knowing what challenges they face on a day to day basis.
Jim CookInventory Program Manager
Jim began his 28-year career in the US Navy as an avionics technician. His reputation as a meticulous maintenance manager eventually earned him a commission in charge of managing maintenance and logistical support processes. After the Navy, he accepted a position as a Logistics Service Representative with Sikorsky Aerospace Services. Jim began his career in Aviation Maintenance Tracking Software as a Business Systems Analyst with SkyBOOKS.
Nicole GrahamSales Director, Rotorcraft
Nicole has more than ten years of business aviation experience. She started with SkyBOOKs in 2007, rising to Manager for Regional Sales and eventually to Sales and Customer Service Manager. Nicole joined TRAXXALL’s Jacksonville office from SkyBOOKs and serves as Regional Sales Director for the Southeast US.
Sam PoulosRegional Sales Director (Southeast US)
Prior to joining TRAXXALL, Sam worked as the National Business Development Director for Jet Parts Inc., and as Materials Manager for Boca Aircraft Maintenance where he worked closely with Directors of Maintenance on procuring and tracking their MRO’s parts needs. In addition to being a pilot, Sam’s fifteen years in aviation has included extensive experience on the maintenance side of the business.
Blair HendersonRegional Sales Director (EMEA)
Prior to joining TRAXXALL as Regional Sales Director, EMEA, Blair worked in the technology and financial services sectors. Blair is a FAA certified multi-engine commercial pilot, type rated on the Eclipse EA 500 jet. He is based in London, England. He speaks English, French and Spanish.
